Our QA specialist José Ferreira is sharing his experience at “The Ice Totally Gaming 2018” at Revista Do it.

Read the full article (in portuguese) here >

What is ICE Totally Gaming anyway?

Europe’s largest gaming and gambling fair, ICE Totally Gaming covers more than 43,000 m2 of exhibition space, with over 500 companies represented, from around 150 countries. Three days, 30,000 visitors; approximately 73% of whom are decision-makers in their own companies. According to data provided by the organization, each company expects to generate on average a turnover of two million Euro. Quite impressive numbers indeed — but let’s focus on the event itself for a moment.

I was quite impressed with how easy it was to gain access to the venue — no queues, no crowds. Off to a good start!

Judging from the size of most stands, I could sense things were about to get interesting. Hanging from the ceiling were massive screens with lots of lights, animations of all shapes and sizes, showcasing games and innovations alike. Inspired, Novomatic, EGT, IGT, Alfastreet and Admiral were some of the most prominent, busiest stands, with plenty of analogic and digital gambling devices (physical and virtual), including slot machines, baccarat, blackjack, poker, and roulette. As I walked along those corridors, I stumbled across all kinds of new technology. Everything from cryptocurrency-exclusive virtual reality casinos, to new types of gambling such as a three-ringed roulette or tiny car races on an oval track (just like betting on horses). A tremendous showcase of new technologies, new ways of gambling and new business opportunities. And this fantastic show still had room for dance performances, lectures on different gaming and gambling subjects, and even eating a Bratwurst or grabbing a beer with potential clients – all without spending a single pound. It is a real must-see for the gaming industry. Any resemblance to a miniature Las Vegas is right on the money – though I did miss the dancing water fountains of the Bellagio Hotel.

As Quality Assurance I can say this visit had a lot of impact on my work. I had the opportunity to check out new market trends and assess how players behave, which will help me continue to build the QA area and develop tests with a better understanding of how applications are used in real situations.

José Ferreira, QA Specialist at e.near